How to make a profit while making a difference | Audrey Choi

Can global capital markets become catalysts for social change? According to investment expert Audrey Choi, individuals own almost half of all global capital, giving them (us!) the power to make a difference by investing in companies that champion social values and sustainability. “We have more opportunity today than ever before to make choices,” she says. “So change your perspective. Invest in the change you want to see in the world.”

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31 thoughts on “How to make a profit while making a difference | Audrey Choi

  1. 세계 금융시장의 기관들과 290조 달러에 달하는 세계의 주식과 채권이야말로 긍정적인 사회적 변화를 이끌어 낼 가장 강력한 힘이 될 수도 있다

  2. Isn't her mother, author Choi Sook Nyul? I loved her books so much in elementary. I read them again as an adult and they have a new meaning. Thank you so much, Choi Sook Nyul-nim. 🙂

  3. This is what it feels like to be brainwashed. This woman's either straight up lying or simply beyond deluded. Corporations are amoral institutions that are designed to be focused on returning a profit to shareholders. Whether it's profiting from refusal to respect the environment , hyper-exploitation of low-wage workers, or supplying dictators with weapons; large corporations will do anything regardless of the impact their actions have. For instance, why would a company care about paying a $50 million fine for polluting a river if it'd take them $75 million to properly dispose of waste?

  4. Can global capital markets become catalysts for social change? Yes, if it means NEGATIVE SOCIAL CHANGE. No, is the answer.

  5. Education is big for most of us and so is the cost of it. I have met many people who dream big but are held back because of limitations of time, networking, experience and money. Those limitations can be overcome and they are done so by the help of others around that person to support, encourage and donate into that person's life. My girlfriend Gift Nleko is one of those people. She has recently graduated college at Lamar University with a Bachelors in Psychology and wants to continue her education at Syracuse University’s Dual Master's Program in Social Work and Marriage and Family Therapy beginning Fall 2016. Unfortunately, the funding for this is dauntingly high and a full ride through the McNair scholars program fell through because of lack of funds. Please follow the link and donate to her future passion to help families and others. Thank you

  6. One of the best talks on TED. This video makes it easy to see how we do not need to reinvent capitalism to make the world safer for our children. The first step is to change our perception!

  7. educate yourselves people – capitalism isnt bad unless it is run by greedy deceptive people. Capitalism isn't just a system run by governments, it's also a concept so go read the actual meaning of it instead of commenting who's right or left wing cause asking which wing just shows that you don't get this concept, or the entire TED talk at all.. Ironic how people who don't know the meaning of capitalism watch TED talks and attempt to try them.

  8. The claim that "one third of capital belongs to individuals" is so vague as to be almost meaningless, but even if it is true, most of those individuals own only a small piece of that capital, with a few very wealthy individuals owning the rest.

  9. At 5:54 it shows 71% but the graphic itself is incorrect. This is more likely showing 78%. If you want to be smart while presenting on TED, make sure your graphics are correct. Just saying.

  10. If you observe yourself while listening to this talk you will figure out if you are innately an optimist or pessimist.

  11. This "talk" began with "I believe…" It mind not sound as catchy as "I believe…" but "Evidence suggests…" is a much more powerful statement and in the 21st century there is no real reason why we should not begin our speeches with "Evidence suggests…"
    Only problem is that this woman is factually incorrect… Capital's only purpose and reason for existing is to reproduce itself… The environmental issues she wants to address began with the drive for profit and will not be fixed with more drive for profit…
    I am not suspicious of her and consider her a propagandist…

  12. Al Gore's track record on investing is certainly sound given his wealth increase… Not so much for his 0% correct predictions on the scam of "climate change," but who needs ethics? If you can politicize science, it's not really science people.

  13. There is a fatal flaw in this argument: we don't own the capital markets; that
    ship has sailed. The capital markets are owned very a tiny, tiny, fraction of the
    world's population so essentially the capital markets own themselves; and
    the goal of the markets is, only, make more money, for the owners.

  14. I've made it my mission that before I leave this world I get a chance to talk on TED. I have a life story I would love to share.

  15. "Sustainable" companies guilt trip people into giving them higher premiums than normal companies. That is the reason for bigger profits and not because they are better or more efficient.

  16. Except Burt's Bees now tests on animals…..

    I'd hardly call that retaining its 'ethical mission'…….

  17. Oh its easy and "non-profit " organizations do this all the time. First seek a subject you want to advocate for. Then highlight or fabricate what point of view you want to advocate for and then keep doing that, but never offer solutions since actually solving them would lose a steady source of revenue; instead only show problems. Concerned citizens will throw money at their way to draw attention to it. In the abuse industry few such examples are the CDC and RAINN.

  18. I understand sometimes we need to focus the spotlight on under-served causes.
    But I'm glad TED Talks is finally getting back to its basics.

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